Google+ not doing too well, according to new study
A new Google+ study has revealed that the social network has received minimal social activity and features weak user engagement. According to Fast Company and their exclusive insights, Google+ is a virtual ghost town. But Google continues to argue otherwise.Google continues to argue that Google+ has seen more than 170 million people upgrade to the social network. But insights are revealing otherwise. The study features a sample of 40,000 random Google+ users and the study analyzed every sample users' public timeline, which contains all publicly available activity. The bottom line? "At the end of the day, Google+ simply does not show the same level of ravenous user adoption and engagement that we've seen in other social networks." Here are some of the insights:
- The average post on Google+ has less than one +1, less than one reply, and less than one re-share
- Roughly 30% of users who make a public post never make a second one
- Even after making five public posts, there is a 15% chance that a user will not post publicly again
- Among users who make publicly viewable posts, there is an average of 12 days between each post
- After a member makes a public post, the average number of public posts they make in each subsequent month declines steadily, a trend that is not improving
Comments
Post a Comment