GoInstant makes software that allows users to share their web browsing experience and collaborate over the web in real time — whether it be with people in the same room or across the world. The company was founded in 2010, and raised $1.7 million in seed financing. It launched in late 2011.
The firm was bought by Salesforce.com, a provider of enterprise cloud computing applications that Forbes magazine has called the most innovative company in the world.
“The GoInstant team has built incredibly sophisticated technology," Salesforce co-founder Parker Harris said in a release. "We will help them scale and grow so that social enterprises everywhere can engage with and delight customers in totally new ways.”
The Wall Street Journal reported that the tech giant paid more than $70 million US for GoInstant. Salesforce has been buying up startups that have developed social-media tools and web-based services.
GoInstant co-founder Gavin Uhma told the CBC that although its main customers are in San Francisco, the company has no plans to move its headquarters from Halifax. GoInstant currently has 14 employees, and it plans to add another 15 within the coming year.
Of the four founders, Uhma and Kirk MacPhee are graduates of the technology program at Cape Breton University. Dave Kim was employed by Cape Breton firm TechLink before he joined Golnstant, and P.E.I. native Jevon MacDonald was entrepreneur-in-residence at Innovacorp in Halifax.