Nokia Posts $1.2 Billion Loss as Phone Sales Tumble
Nokia, struggling to reinvent its smartphone business around Microsoft’s
Windows Phone software, said Thursday that it might have to cut prices
of its cheaper Lumia models to keep its new phones competitive in some
markets.
While the company said the introduction of the Lumia 900 in the United
States was going well, the prospect of price cuts did not thrill
investors, who were warned by the company last week to expect a large
loss in the first quarter and more losses in the second quarter. The
company announced Thursday that it had a loss of 929 million euros
(about $1.2 billion) in the first quarter as sales plunged 29 percent
because of flagging demand for its smartphones using the older Symbian
operating system.
The loss contrasts with a profit of 344 million euros ($450 million) a
year earlier. Sales fell to 7.4 billion euros ($10 billion) in the
quarter, from 10.4 billion euros a year earlier.
The number of smartphones — both the Symbian-based phones and the new
Microsoft-based Lumias — shipped by Nokia to operators and other sellers
fell to 11.9 million in the quarter, from 24.2 million the previous
year.
Shares of Nokia fell 3.8 percent, to $3.82.
Nokia’s chief executive, Stephen Elop, said Nokia would accelerate its
cost-cutting amid what he described as a mixed response to its new Lumia
smartphones with Windows.
“Clearly we are disappointed with our performance in the first quarter,”
Mr. Elop said during an interview. “At the same time, the numbers mask
the totality of what we have accomplished. Lumia is up and running in
the U.S.A. We are clearly in the heart of the transition.”
Mr. Elop, who used to run Microsoft’s business software division before
taking the helm at Nokia, said United States sales of the Lumia 900
through AT&T Wireless had exceeded the company’s expectations. The
phone is now in short supply, he said.
“The sellout situation could be improved if we actually had more product
in the stores,” he told analysts in a conference call.
Nokia was taking steps, Mr. Elop said, to increase the available stocks
of the smartphones. In Britain, however, Mr. Elop said, Nokia was
encountering difficulty raising awareness for Lumia, which was being
overshadowed by Apple’s iPhone and devices running Google’s Android
operating system. He suggested that other models in the Lumia line,
like the 800, might need to be discounted, though the company has been
cautious.
He also said that Nokia was rapidly bringing the Lumia into new markets.
Sales of the Lumia 610, the least expensive model in the lineup, were
set to begin in Asia next week, in the Philippines.
In coming weeks, Nokia will start selling the phone in China, Singapore, Vietnam, Taiwan, Indonesia and Malaysia.
Mr. Elop said Nokia planned to increase advertising expenditures for
Lumia in the second quarter, though he did not give specifics. Francisco
Jeronimo, an analyst at International Data Corporation in London, said
Nokia’s weak financial results had largely been expected by investors,
who have been heartened to see gains in sales of the Lumia lineup.
Nokia, which introduced the Lumia line last year, sold more than a
million of the phones during the fourth quarter of last year.
In the first quarter of this year, the number rose to two million, at an
average selling price of 220 euros ($290). It took more than a year for
Apple to consistently sell more than two million iPhones in a quarter,
Mr. Jeronimo said. And it took Google more than a year and a half to do
the same with Android, he added.
“So judged by that measure, Nokia is doing well,” he said.
In the short term, however, Nokia continues to suffer. Sales in Nokia’s
core devices and services division, which generates up to 60 percent of
total sales, fell 40 percent in the quarter, to 4.24 billion euros ($5.6
billion), from 7.1 billion euros ($9.3 billion). Sales of smartphones
fell 52 percent in the period, to 1.7 billion euros ($2.2 billion), from
3.5 billion euros ($4.6 billion), reflecting that consumers are
ignoring the older Symbian-based phones.
Basic cellphones sales, which account for the bulk of Nokia’s handset
business, also fell, amid rising competition from low-cost Asian rivals
and pressure from Chinese mobile network operators, which are
aggressively discounting the prices of basic phones. The average price
for a basic Nokia phone fell 18 percent, to 33 euros ($43), from 40
euros ($52), a year earlier.
“It is clear that Nokia is struggling with its smartphone business, but
now it looks like it is also struggling with its mobile phone business,”
said Malik Saadi, an analyst at Informa Telecoms and Media in London.
The company’s loss in the first quarter was exacerbated by a 772 million
euro ($1 billion) restructuring charge at Nokia Siemens Networks, its
unprofitable network equipment joint venture with Siemens.
On Monday, Moody’s Investors Service downgraded Nokia’s long- and
short-term debt ratings, citing its deteriorating financial position and
questioning its ability to successfully make the transition to Windows.
The ratings agency warned that Nokia might have to inject more money
into Nokia Siemens, which lost a combined 986 million euros ($1.3
billion) in 2010 and 2011.
Indeed, the situation appeared to worsen in the first quarter, as the
venture’s operating loss grew to 1 billion euros ($1.3 billion), after a
142 million euro ($186 million) loss a year earlier. Sales fell 7
percent, to 2.9 billion euros ($3.8 billion).
Timo Ihamuotila, Nokia’s chief financial officer, said Nokia Siemens was
making progress to restructure the business and return to
profitability.
He said that Nokia Siemens Networks had 53 contracts to build new,
faster mobile networks using Long Term Evolution technology, which he
said were more than competitors, which include Ericsson of Sweden and
Huawei of China, had.
“They are executing very well into their strategy,” Mr. Ihamuotila said
during an interview. Mr. Elop said Nokia was looking at “trajectories,
the number of contracts and customer trends,” among other statistical
bellwethers, to gauge the prospects for Nokia Siemens.
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