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Thursday, June 7, 2012

Twitter start's with new Logo

Twitter has given its bird logo a pruning and told anyone that wants to talk about it just how they should do so.The bird hasn't changed much, it's just had a haircut really, but the way we are supposed to talk about Twitter has. We read that no more can we talk about "tweets", but instead must talk about its messages as "Tweets".The important thing here, we think, is that Twitter believes that it has become so big that from now on we must associate it with a symbol. So, just as when you see a cross you think of Christianity, when you see a blue bird you should think of Twitter. Get it?"Over the past six years, the world has become familiar with a little blue bird. The bird is everywhere, constantly associated with Twitter the service, and Twitter the company," said a message from Doug Bowman, Twitter's creative director.

"Starting today you'll begin to notice a simplified Twitter bird. From now on, this bird will be the universally recognisable symbol of Twitter. (Twitter is the bird, the bird is Twitter.) There's no longer a need for text, bubbled typefaces, or a lowercase "t" to represent Twitter."The bird is more than just a bird you see, it also represents the firm's love for ornithology and represents how people use the service."Our new bird grows out of love for ornithology, design within creative constraints, and simple geometry. This bird is crafted purely from three sets of overlapping circles - similar to how your networks, interests and ideas connect and intersect with peers and friends," added Bowman."Whether soaring high above the earth to take in a broad view, or flocking with other birds to achieve a common purpose, a bird in flight is the ultimate representation of freedom, hope and limitless possibility.""Limitless possibility" does not apply to the firm's logos and trademarks however, and Twitter's refreshed usage policy leaves us in no doubt about its preferences. µ

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