Groupon Honors Earth Day with Launch of Groupon Grassroots, Partnership with Edward Norton's CrowdRise
This
year, the Earth turns the big 4-0-0, and Group is committed to helping the planet reach 401 by supporting
eco-friendly Earth Day campaigns. Groupon honors its signature green with two
major initiatives: the launch of Groupon Grassroots (http://grassroots.groupon.com
) (formerly G-Team) and the Groupon Challenge with CrowdRise (
http://www.crowdrise.com ), a company co-founded by Edward Norton, actor and
United Nations Goodwill Ambassador for Biodiversity.
Groupon Grassroots is the latest
step in the evolution of Groupon's social giving, inhabiting the charitable
exoskeleton once worn by The Point and more recently, G-Team, which saw more
than 100,000 people raise more than $3 million for 500+ projects. Groupon
Grassroots is a new way to discover local causes, rally together with others
and lend a helping hand. Grassroots supporters can continue to positively
impact their community in ways they couldn't do alone, such as donating to
plant a community garden or repair a neighborhood playground. To commemorate
Earth Day and the program's rebranding, Groupon Grassroots will host 50
environmental campaigns and kick off each with a $1,000 grant.
"Social good and collective
action is in the fiber of Groupon's DNA," said Patty Huber, Director of
Groupon Grassroots. "We have an amazing platform in our more than 33
million active global customers to activate citizens and positively impact the
communities where we live and serve. It's an honor to work with an accomplished
ambassador and thought leader like Edward Norton and his platform CrowdRise and
we're thrilled to join forces to increase awareness, generate enthusiasm for
environmental sustainability and give these Grassroots partners the spotlight
and funds each deserves."
Groupon Grassroots has also
partnered with CrowdRise to further extend the Earth Day celebration. Edward
Norton founded CrowdRise in 2010 to make it fun to give to a favorite nonprofit
organization by empowering people with engaging game theory and a modern
approach to charity. Beginning April 16, consumers can take the Groupon
Challenge by visiting CrowdRise and donating to a cause of their choice. The
campaign that raises the most money through May 15 will receive an additional
$25,000 from Groupon, while the second- and third- highest fundraising
campaigns during the month will receive $15,000 and $10,000, respectively.
"I think it's very clear
that figuring out how to live sustainably within the environmental systems that
support us is the defining challenge of our era," said Norton. "Earth
Day is important because it's about waking up more people to that challenge and
committing to engage in it ourselves. Power in numbers is real, and when we
take collective action it matters. We can affect things with daily choices like
the products we buy, and we can also affect the pace of change by directly
supporting the many terrific organizations working for environmental health.
Groupon is doing a great double-barreled campaign to encourage purchasing
eco-friendly products as well as giving direct support by activating donations
on Groupon Grassroots and offering cash prizes for groups that raise the most
on our Groupon Earth Day Challenge on CrowdRise. Groupon is making it easy to
do something...so let's all step up and do something positive."
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